Non sequitur: When you sell your magazine business what are you selling anyway?

KazakhstanNewsNet, Portfolio (ironic right?) and other news sites have been reporting the latest chatter about Time, Inc. selling its magazine business.

It just made me wonder, what would I be buying and how excited could I get about what I had and what I could grow? Not only the assets, but also the potential.

If you took an aggressive growth mentality into these businesses, what would you do? Could you even do that?