We've been working with an amazing, fun, ambitious client organization to develop new products and services. As we go about designing new experiences for their customers, our client partners are also doggedly learning new innovation- and customer-friendly attitudes and behaviors.
As our teams were getting to know each other, a phrase I heard from more than a few places summed up the shift the team was making. That phrase is:
"It might not work."
We can say that phrase in at least two ways. The first way is from a place of fear or skepticism, as in:
"But, it might not work."
Saying it that way hedges our bets and sets up for an easy retreat. Understandable. The other, better way to say the phrase starts from a place of possibility and curiosity however. As in:
"It might not work, and that's why we're doing it."
We're working on t-shirts for the team. Early sketch above.