Rita Gunther McGrath has written a new book with her collaborator Ian McMillian. It's about taking a design mindset into prototyping businesses. I recommend it (and the other books they've written together).
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Discovery-driven Growth
Rita Gunther McGrath has written a new book with her collaborator Ian McMillian. It's about taking a design mindset into prototyping businesses. I recommend it (and the other books they've written together).