I was on the phone with my good friend and fishing mentor Dave several months ago. My commute is a walking one, so I use the opportunity to call friends. (Commuting on foot in Manhattan is just as hard as in a car on the Beltway sometimes, so I should probably get a hands-free unit.)
We were trying to name the current time in which we find ourselves designing and doing business. We settled on the "Big Reset." I think that's true for companies, but also for consumers and people.
That idea proved, once again, that nothing's new in this world. But, that's what I'm going to use for right now.
