(Next stop, Eskimo Jo's Flickr page.)
Hey Colin, This is late. Several months ago you asked me "What's the future of strategy?" I've been tossing this around in my head since then. No shit.
You have a William Gibson quote at your desk: "The future is already here – it's just not evenly distributed." So you know the answer.
The future of strategy is: design, launch and learn.
The past of strategy was: deliberate and decide.
And as the William Gibson quote so aptly illuminates, the future is already here. It's Eric Ries, lean startup stuff. It's Clover Food Labs. It's your Business in Beta pattern.